In order to provide better customer service and increased presence in the sailing community, Magic Marine has partnered with Larsen Marketing to distribute their line of technical sailing products in North America.
Larsen Marketing, the marine distribution division of McLaughlin Boat Works located in Chattanooga, Tennessee is already the distributor of other sailing specific brands such as Optiparts. "After my initial site visit, I was very excited about McLaughlin's central location, setup and existing dealer relationships. I truly feel Magic Marine will be a great fit and a solid partner.”
"North America is a large and important sailing region where connection with sailors is often done at events,” commented Spencer Wiberley, Vice President of Marine Operations. “Our company is set up to be present at Optimist events around the World. The addition of Magic Marine to our collection will now allow us to widen our reach into other classes, making our business more dynamic."
Since 2011 Magic Marine has had a step by step approach to the NA Market. “Since we restructured in 2011 and following a company takeover, we did not want to get in over our heads. We have always wanted to make sure that our brand and dealers have had exceptional support. Now that our brand is in such high demand, we know that having a central distributor is necessary. When we started looking for a new North American Distributor we wanted a company that works strongly with local dealers and carries appropriate stock levels with a forward thinking business model. Larsen Marketing and McLaughlin Boat Works seem to share this philosophy."