Magic Marine sales force will now have the option to carry Lizard Footwear Marine Line in their range. Aicad Srl, an Italian producer of the brand Lizard and distributor of Inov-8, CEP and Stabillcers, and MBrands International have signed an agreement beginning with the 2012 products.
"After some of our own research and designing for a big boat footwear collection, we came across a boot which we had not seen available on the market... It was a perfect fit with Magic Marine, " said Max Blom Sr., President and CEO of MBrands International. “The innovation in the Lizard products complements our Coastal Collection and will offer a great package for our distribution to offer to the marine shops.”
"The partnership with MBrands – said Luca Pedrotti, CEO of Aicad - benefits the synergies between the two brands. I believe that it’s a perfect union because the two companies are very alike and highly projected towards innovation and technology. Joining our resources and offering a complete proposal is our main goal".